From the 24th to the 29th of January the Mercedes-Benz Fashion Week Madrid take place. This week has been very special because it is the week of fashion, of the fashion shows, of the new collections. The week in which the Spanish designers present their new proposals.
As you can see in the pictures, our founder and designer Alejandra Yagüe had the honor of attending to the fashion shows and being able to see the new trends and outfits presented.
To begin the Fashion Week, on Thursday 24th the collections of the new designers were presented at the Samsung EGO. The designers who made the Fashion Shows were 404 Studio, Mikelcolás, Melania Freire, Madrid Manso, Anel Yaos, Cherry Massia, Reveligion and Zuzana Kubickova. Melania Freire was proclaimed winner of the Mercedes-Benz Fashion Talent Award.
That same day, Desigual, Moises Nieto and Ernesto Naranjo made their Fashion Shows.
Friday 25th began with Ana Locking, The 2nd Skin Co. and Hannibal Laguna, and in the afternoon were Roberto Verino, Agatha Ruiz de la Prada, Duyos and Oteyza.
The next picture shows us part of the show of Roberto Verino.
In the following photo you can see our founder and designer Alejandra Yagüe with the designer Roberto Verino in the Kissing Room.
The next picture shows us part of the show of Duyos.
Saturday 26th started with Ulises Mérida, Andres Sarda, La Condesa, Roberto Torreta, Teresa Helbig, Ailanto and Pedro del Hierro. That day was also characterized by an event called FASHION TALKS by 21 BUTTONS in which Pelayo Díaz, together with fashion bloggers like Mery Turiel showed stylish outfits.
The next picture shows us part of the show of Roberto Torreta.
On Sunday 27, Duarte, Custo Barcelona, Brain & Beast, Roberto Diz, Juan Vidal and Angel Schlesser made their Fashion Shows. The next picture shows us part of the show of Angel Schlesser.
Monday 28th was a day full of exciting Fashion Shows. It began with the collections of Beatriz Peñalver, Inuñez and Miguel Marinero. And in the afternoon session, Jorge Vázquez, Marcos Luengo and Malne made their Fashion Shows.
In the next picture you can see a part of the show of Marcos Luengo.
It was a special day, because the L'ORÉAL PARIS Awards of the previous edition were given. The award for the best collection was won by Teresa Helbbig, Jorge Vázquez won the award of the best Beauty Look and Ana Arto the award of the best model. In the following picture you can see a part of the Fashion Show of Teresa Helbig of this year.
Tuesday 29 was the last day of Fashion Shows. Pilar Dalbat, Carlota Barrera, Pilar del Campo, Maison Mesa and Shoop presented their collections ending this very successful week.
Finally, we want to congratulate all the designers who make this week, a week full of magic.